Ad Agencies Show Willingness To Forgive Facebook’s Beacon Missteps

The concern over Facebook’s Beacon ad system appears to be waning quickly into a non-factor among media buyers, Mediaweek reports. Not only are advertising agencies unlikely to pull their ads from Facebook, some are giving CEO Mark Zuckerberg and company credit for taking a risk. What matters now is how the social net handles future marketing initiatives.

Facebook’s troubles began with a protest initiated late last month against Beacon by left-wing activist group MoveOn.org, which said the program violated users

loading

Comments have been disabled for this post