UK Tabloid Sun Launches Mobile QR Code Service

UK tabloid The Sun has rolled out a quick response (QR) mobile barcode service that it hopes will enrich print ads by giving readers a quick way to access mobile web sites and their content. The service will allow readers to send a photo of the QR code found in its paper in a print ad to launch them directly into its mobile sites where readers can download content such as videos, film trailers, and music.

Readers must first download the QR reader from software firm i-nigma on to their phones, though some of the latest Nokia (NYSE: NOK) handsets have it pre-installed. NMA.co.uk reports that News International, the Sun

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