@ UBS Media Week: WPP’s Sorrell: Google Could Spur Single Standard For Mobile Ads In U.S.

Evaluating the U.S. mobile ad market, WPP Group CEO Sir Martin Sorrell continues to see mostly frustration. Back in March, appearing at the GSM Mobile Summit, he decried the lack of universal standards among carriers that would make it easier for mobile advertising to take off. At the time, he said:

Comments have been disabled for this post