New Product We Want in 2008: An Oreo iPhone


What was the most memorable new product launched this year? Why, the Apple iPhone of course. Schneider Associates, comScore, IRI, and BNP Media’s New Product Magazine surveyed more than 1,000 consumers across the U.S. to find the most memorable new product launches for 2007.cookies

Here’s the full list:

  1. Apple iPhone
  2. Microsoft Windows Vista
  3. Febreze Candles
  4. Domino Oreo Dessert Pizza
  5. alli Weight Loss Capsules
  6. Oreo Cakesters
  7. Diet Coke Plus
  8. Subway Fresh Fit Meals
  9. Motorola Razr2
  10. Listerine Whitening Quick Dissolving Strips

The iPod Nano Video came in at number 11. Given the dominance of Apple and Oreo, how long will it be before we get an Oreo iPhone?

What was the most memorable new product you heard about this year?



For me it was the combo dockers/jeans I got from J Crew — comfortable like jeans yet dressier, sans the tiredness of the “casual dress” look…

Anne Zelenka

@Rob: I’ve tried the Oreo Dessert Pizza (came with a special pizza deal) and trust me, you’re not missing anything! Blech.

Rob Cornelius

why have we not been informed of these fine oreo products in the uk? We demand our right to be as obese as americans

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