Broadband Content Bits: BT Downloads; HBO Wire VOD; Hulu HD; BravoTube

BT: In UK, BT (NYSE: BT) will place unskippable adverts in movies downloaded from the BT Vision Download Store online, in a three-month trial allowing viewers to watch films for free in exchange. BT could introduce the model to it living room BT Vision set-top box IPTV service in a year to 18 months if successful but would not ditch paid downloads. More here.

HBO’s The Wire: The critically acclaimed HBO series has given a multiplatform launch to three filmed shorts produced by “Wire” creator David Simon that explore the backstories of some its characters…it is on’s (NSDQ: AMZN) DVD sale page. In addition, HBO will make all episodes of “Wire” available on VOD one week before their linear premiere (with the exception of the finale). More here.

Microsoft-Xbox: British, French and German owners of Xbox 360 consoles will be able to download to rent movies starting this month. The store will provide both standard movies and HD versions for rent at the estimated retail price of 3 euros ($4.42) and 4.50 euros ($6.64), respectively. This will be the first multiterritory hardware-based online movie delivery service in Europe.

Australian Broadcasting Corporation: ABC, the Australian national broadcaster, has launched a desktop video app that has feeds from ABC News, Radio, TV and Sport. This has similarities with the BBC’s IPlayer, although it’s not restricted to people in Australia.

Hulu: Hulu has started to add HD videos to its site. The most recent release of Adobe (NSDQ: ADBE) Flash Player added support for streaming HD, using H.264 encoding. More here.

Bravo-YouTube: Bravo is piloting “Hey Bitches,” a reality docusoap starring YouTube video blogger William Sledd. Earlier this year, Bravo signed Sledd to host a version of his “Ask a Gay Man” on its OutzoneTV website. More here.

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