The mobile entertainment industry is throwing away up to 10 percent in gross revenues, thanks to inaccurate and inconsistent content sales reporting, according to survey findings from industry group the Mobile Entertainment Forum (MEF) (via release). The thinking goes that with more accurate and consistent reporting, industry players will know exactly who is consuming what content, making it easier to target consumers and create new content that they actually want. Confusion apparently now reins across the value chain, as operators, service providers and content providers all have different reporting styles. Half of those surveyed said they receive up to 50 different types of reports. Forty-two percent said their reports were not accurate, and blamed lost revenues, wasted resources and reduced investment in mobile content on poor content reporting. The MEF is hoping to hammer out a best practice set of guidelines for content sales that the industry will adopt. They are specifically focusing on how often data should be reported; what level of detail should be expected; how accurate is the reporting, and can it be cross-checked; and how common formats can be adopted.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post