Blog Post

Disney Acquires Family Community Site iParenting Media

This is the first acquisition done out of the new Disney (NYSE: DIS) M&A group, but still inside its main focus area: it has acquired iParenting Media, a community and content site geared towards families and young parents. Along with information on parenting-related topics, the site offers community forums and blogging tools for its users. Additionally, the Evanston, IL-based company runs the iParenting Media Awards, which designates the best products in children’s media. While the iParenting team will be fully integrated into Disney Online, alongside such Disney family sites as and, Disney says the awards will continue as an impartial service. iParenting also produces print magazine Family Energy: Your Guide to Raising. Healthy Kids. Terms of the deal were not disclosed, though if this is the deal we mentioned in the M&A group post, it is around $19 million in cash and an earnout. Release.

One Response to “Disney Acquires Family Community Site iParenting Media”

  1. John C. Smith

    Not sure where Rafat got that Disney's M&A;focus is outside the verticals where it's strong — i.e. family, sports, news, general (prime-time type) entertainment:

    To wit this acquisition, that's not correct.

    They're not ruling out other verticals, but they're definitely going to focus their M&A;spend where they're strong and where they have the most leverage. I.e. they're not going to start a foot-hold in travel w/ a $20M deal — although you might see them buy a family travel site (should one exist) to tie in w/ theme parks and their various online family / parenting assets.