As he has for the past few years, Dave Poltrack, president of *CBS* Vision, attempted to make the case to a morning audience at the UBS Global Media & Communications Conference as to why the broadcast networks are still viable and why the emerging, non-linear market is actually a boon for traditional parts of the media industry, not something hastening its demise. However, though armed with a raft of stats showing silver linings for the four major TV broadcasters — ABC, NBC, FOX, in addition to his own CBS (NYSE: CBS) — he did have to revise some earlier projections downward slightly. Originally, Poltrack said he expected a 3 percent rise for the four broadcast nets this year, but now sees just a 2 percent gain. Nevertheless, he cited a strong upfront and scatter market, as well as other factors that point toward a favorable ad market for 2008, such as positive corporate profits and the presidential elections.
— The internet affect: “If you’ve been reading the press lately, you might believe that as the internet has grown people
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