Online education-focused lead generation agency Innovation Ads has purchased an unspecified minority stake in theU, a social network aimed at college bound high schools students. Financial terms weren’t disclosed, but the payout was estimated at $3 million, sources said. As part of the deal, theU’s online videos featuring college tours will become part of Innovations Ads’ portal. Secondly, Innovations Ads has also struck a partnership with campus blog network College OTR. The network will allow Innovation Ads the use of some of its posts.
For theU, the alliance with Innovation Ads ends its search for a larger partner since closing a first round funding of roughly $1 million two years ago, the company said. Release
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