35 Percent Of US Tweens Have A Mobile; 5 Percent Use The Mobile Internet: Report

Nielsen has released some figures on the mobile habits of US tweens (8-12 years), noting that 35 percent of the age group have a mobile phone, 20 percent use SMS and 21 percent have used ring and answer tones. Five percent of tweens use the mobile internet each month (which would be about 14 percent of mobile-phone using tweens accessing the internet), of which 41 percent do so while commuting, 26 percent do so at a friend’s house and 17 percent do so at social events. Unsurprisingly the age group also use their mobile phones for at-home entertainment (coming pretty low in the pecking order for the TV, I imagine): 58 percent of tweens who download or watch TV on their phone do so at home, 64 percent of tweens who download or play music on their phone do so at home; 56 percent of tweens who access the Internet on their phone do so at home. The survey was of 5,500 tweens paired with an adult. Nielsen posits that tweens use mobiles in different ways to other age groups — and as they grow they’ll effect the way mobile media is used.

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