Online Ads Still the New Black as AdBrite Raises $23M

Update: The buzz on Sand Hill Road these days is all about online advertising plays. Never mind the fact that most of the “online ad” business is living on scraps compared with the Godzilla-like Google (GOOG). The latest testimony to this craze: $23 million in new funding for AdBrite, a company started by Phil “Pud” Kaplan, well-known for his escapades and his iconic site, F–kedCompany.

PE Hub reports that the three-year-old AdBrite got cash from Sequoia Capital and their quasi-affiliate hedge fund, Artis Management. With this new infusion, the company has raised a total of $35 million. We suspect there may be more cash coming their way, as this round might not be closed just yet.

Adbrite issued a press release that lists DAG Ventures and Mitsui Ventures as new investors. BritePic, Full Page Ad, and  Facebook App Channel – have fueled AdBrite’s rapid growth, Ignacio Fanlo, CEO of AdBrite said and claimed that company was the third largest ad-network behind Google and Advertising.com. The round the company says is closed at $23 million.


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