Stay on Top of Enterprise Technology Trends
Get updates impacting your industry from our GigaOm Research Community
Yahoo (NSDQ: YHOO) is powering a new ad product for Adobe (NSDQ: ADBE) PDF, a beta service for publishers launching overnight. (It’s literally called “Ads for Adobe PDF Powered by Yahoo!”) The idea: offer publishers the chance to include contextual, text-based ads next to PDF-based content and give advertisers in Yahoo’s network a new channel with a web-like ability to track ad metrics. For readers, it could open access to PDF-based content that has been limited to paid subscribers.
The execution sounds simple enough: Publishers register and upload their PDF file (created in Adobe Acrobat 8 or earlier) so it can be “ad-enabled.” Ads are displayed in Adobe Reader or Acrobat in ad panel next to the actual content. Whenever the PDF is opened, the ad will be matched to the content. IDG InfoWorld, Wired, Pearson