Stay on Top of Enterprise Technology Trends
Get updates impacting your industry from our GigaOm Research Community
Updated: Despite all the hoopla around location-based services, the fact of the matter is that a mere 15 percent of handsets have a built-in Global Positioning System. Given Google’s recent wireless push, one shouldn’t be surprised that Google is releasing an updated version of its Google Maps for Mobile application, which comes with a new service that gives you rudimentary location information without needing a built-in GPS. This new feature is called My Location and is still in the beta phase of its lifecycle. The service will work wherever Google Maps for Mobile is currently available — the U.S., UK, Europe and parts of Asia, for instance.
While not quite high on the accuracy chart, the new application uses information broadcasted from cell towers and
triangulates finds your approximate location. (Because of how the application estimates your location, a certain amount of information is sent to Google servers, and if you have privacy concerns, then you can turn the My Location feature off in your maps application.)
Google (GOOG) says the application will put you somewhere in the 500- to 5,000-meter range of where you really are, depending on the cell tower density. From there, you can use the “0” key to get yourself positioned on the map.
A Google spokesperson suggested that the new service works primarily with the newish smart phones. The application is currently compatible with BlackBerry devices, some recent Motorola and Sony Ericsson devices, and many Windows Mobile phone and Nokia Series 60 3rd Edition devices. It’s also fairly easy to install if you have a proper browser on your phone. The new app doesn’t support the iPhone, Motorola Q, Samsung Blackjack and Palm Treo 700w.
I couldn’t get the application to work on my N95, mostly because it kept trying to access the built-in GPS. And when I turned the GPS off, it placed me in London — a city I would like to be in right now, but that is not the case. However, on the older N73 handset, it worked as advertised. The experience on a Blackberry was as good, though I think TeleNav is hands-down a better offering, especially on the newer GPS-enabled BlackBerrys. On the other hand, Google Maps is free.
While Google says the location might not be that precise, putting the accuracy at between 500 and 5,000 meters, in my tests using a 8800 Series Blackberry, the accuracy was close to 97 percent. It showed me half a block away from my apartment, but then I live in an area where cell towers abound. I would love to try this in an area of sparse cellular coverage and see how it performs. The good news is that I can find that out when I do the rounds of Sand Hill Road later today.
Anyway, if you try this application, let me know about your experience.
- Location, Location, Location: Deal volume proxy for internet in Location-based services.
- From Yahoo Brickhouse, a KickStart, Zync & a FireEagle
- Nokia buys Navteq for $8 billion, bets big on location-based services