Round-Up: Add-To-Phone; Times Mobile; Shazam iD

– Cellfish Media have launched an “Add-to-Phone” service, which allows publishers and bloggers to put a button on their page allowing readers to download content to their mobile phone. After the user enters his/her phone number, a SMS message is sent with a link to the content or news feed, which is formatted and rendered on-the-fly to fit the users

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