Google Introduces Location Aware Mobile Maps

[by Blake Robinson] Google (NSDQ: GOOG) today announced the release of version 2.0 of Google Maps for mobile. Of particular note to the release is the inclusion of a beta technology dubbed “My Location.” The feature uses cell towers to approximate the locations of mobile users to help them determine their general location, which is not unlike Navizon, the popular peer-to-peer wireless positioning software found on many hacked iPhones..

My Location brings with it many implications. While it provides a clear and discernible service for the everyday user, it’s hard to not anticipate the barking of privacy hounds who will inevitably label this as a Google effort to track and log even more of the lives’ of its users.

Google Maps for mobile 2.0 requires a download so it will not be immediately available on devices that use proprietary APIs like the Apple (NSDQ: AAPL) iPhone and Helio phones. It is, however, now available for most J2ME devices, all color BlackBerries, WinMo 2003, 5.0 and above, Symbian Series 60 3rd Edition and Palm (NSDQ: PALM) OS 5 and above. Once activated simply search for “0” and you’ll be identified by a blue dot.

AP: Also, unlike GPS, Google’s tracking feature works while handsets are indoors. “My Location” also drains less power from a phone’s battery than a GPS receiver does, the company said, but on the downside, Google’s service isn’t as precise as GPS. In most instances, Google hopes to get within one-quarter to three miles of a user’s location — close enough to provide helpful “neighborhood-level” information.

Also, the tracking system isn’t set up to collect any personal info, the company says..also, the feature can be turned off at any time by simply clicking on a link in the help menu.

loading

Comments have been disabled for this post