Blog Post

NBCU Will Get Detailed TiVo Audience Data; Will Market Interactive Ad Tools

NBC Universal (NYSE: GE) will get an infusion of audience data — and possibly some ad revenues — from TiVo. The deal, which starts Jan. 1, gives NBCU’s 14 networks and 10 owned-and-operated stations access to details including income, age, ethnicity and marital status. NBCU’s nets are the first to sign on to TiVo