Fortune.com Redesigns; Magazine Relaunch Imminent

Fortune.com has redesigned its site, emphasizing the magazine and the brand much more than what it was/became under the CNNMoney.com umbrella. It is a very clean looking redesign, with only a top network-band giving any hint of it being part of CNNMoney sites (and then Fortune.com URL redirects to http://money.cnn.com/magazines/fortune/, so that makes it clear).

This comes as Fortune magazine is readying to launch its big print redesign in December or Jan. Some parts of bringing-the-big-brands-back strategy were hinted by Ann Moore, CEO of Time Inc, when she spoke to us around our FOBM conference last month: “What happened is we took the emphasis off the brands…it seemed crazy not to re-establish the power of these brands. We put in a new management team in place now.” Also, since Fortune absorbed a lot of Business 2.0 journalists, it now has expanded online daily coverage on Fortune site.

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