Fox Interactive: Saying The Right Things

It just might be sheer coincidence, but Silicon Valley’s Facebook lovefest has brought a certain feistiness to Fox Interactive and its flagship property, MySpace. The largest social network has been rolling out one feature after another, partnering with others where it lacks the oomph, and keeping the unique visitor-page view count inching higher and higher.

At Reuters Media Summit, the company officials indicated that MySpace will roll out “friend feeds,” a feature that is extremely popular amongst Facebook users. What I found even more interesting was Fox Interactive President Peter Levinsohn outlining plans of FIM Serve, an online advertising network, that will first serve News Corp-owned web properties and will later be available to outside web-publishers.

Hey, since everyone is launching an ad-network, why not Fox Interactive. At least, News Corp. (unlike some of its rudderless peers) realizes that is biggest strength is its sales force and can be used more effectively.

Fox, I am guessing will include technologies acquired as part of Strategic Data deal in this new ad-network, FIM Serve. The company had built its “hyper targeting” advertising technology long before Facebook made it a buzz word, and now the company wants to put it to use. It certainly has the web heft – 46 billion page views in October in US alone. News Corp’s sprawling media properties alone could keep FIM Serve humming, as long as the it can deliver on promises, and build an effective ad network.

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