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Can Firebrand Make Commercials Hot?

[qi:_newteevee] On paper, it sounds like the dumbest idea ever: build an entire channel around commercials. No shows, just commercials. You know, the things you skip with TiVo or curse online. But startup Firebrand, which launches tonight, believes there’s big business to be had in an ads-as-content model. And while I’m still skeptical of its long-term prospects — as a quick, entertaining distraction, it’s actually pretty fun. Continue Reading.

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