Can Firebrand Make Commercials Hot?


[qi:_newteevee] On paper, it sounds like the dumbest idea ever: build an entire channel around commercials. No shows, just commercials. You know, the things you skip with TiVo or curse online. But startup Firebrand, which launches tonight, believes there’s big business to be had in an ads-as-content model. And while I’m still skeptical of its long-term prospects — as a quick, entertaining distraction, it’s actually pretty fun. Continue Reading.


Michael C. Neel

Back in the bubble days we had – very popular at work, we used to pass links to funny ads around all the time. Then they were sued for copyright – I guess advertisers only wanted us to watch the ads on TV.

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