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Microsoft In Talks With Telcos For Location Enhanced Mobile Search; BSNL LBS Launch In December

A couple of interesting developments around location based services (LBS): firstly, BSNL, India’s third largest mobile operator, is finalizing its location based offerings, including ‘Track Your Buddy’, Advertising services and Chatting for consumers. On the B2B front, BSNL will also offer Fleet Management Services. The services are expected to be launched in December. ‘Track Your Buddy’ sounds like stalking, and the advertising services had better be opt-in, instead of random spamming.

Microsoft (NSDQ: MSFT) is reportedly in talks with mobile operators for maps, and more importantly – combining their GPRS based mobile search with location info received from mobile operators. The location of a user is usually estimated on the basis of triangulation – based on angle of signals received from three different cell towers – and though the story claims location of a user can be estimated up to an accuracy of 50 ft, I’ve heard conflicting opinions on the accuracy. At the same time, I think usage of locational information will have to be opt-in, since there are privacy issues.

4 Responses to “Microsoft In Talks With Telcos For Location Enhanced Mobile Search; BSNL LBS Launch In December”

  1. Beside India in above article, would like to share some information about mobile search in China:

    Song Han, Roboo mobile search founder/CEO: Song Han spent 8 years in Tsinghua University, Beijing, during 1981-1988, and received BS and MS degrees in Electronic Engineering. After 3-year research work in Institute of Automation, Chinese Academy of Sciences, he went to USA and received PhD degree in Computer Science, University of Southern California in 1997. He published 8 papers in IEEE and ACM journals and conference proceedings while doing PhD thesis work. After finishing PhD, he worked in research and development for 9 years in Silicon Valley. Work experiences include Informix's data mining group; Keynote Inc.'s Web data analysis group. Before returning to China in June 2006 to start up Roboo mobile search, he worked in Yahoo's Web search technology group. Roboo's mobile search site was released to public in December

    2006 and its personalized mobile search features attracted millions of young crowd to find music, photos, games, videos, and other entertainment contents. In August 2007, Roboo was honored Red Herring 100 Asia award, which is a well-recognized award for promising innovative companies, and Roboo was the only mobile search company that received the award. Roboo has set up offices in Suzhou, Beijing, Shanghai, and Xi'an, with the aim to dig the gold mine in mobile internet in China.