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In this week’s episode of The GigaOM Show, we chat with Jim Greer, CEO and co-founder of Kongregate and Jameson Hsu, co-founder and CEO of Mochi Media about monetizing casual games. We discuss a wide range of topics, including the upcoming launch of Google’s game-related AdSense network. According to some estimates, casual gaming is the fast-growing segment that accounts for about 10% of the $30 billion global video game industry.