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Times Debuts Luxx Online, Competing With Economist’s Intelligent Life

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The Times has launched an online version of its new luxury magazine Luxx, going head-to-head with a similar Economist spin-off across both print and the web. The quarterly print glossy debuted on Sunday and has now started publishing online in a curious format that replicated the page-turning medium of its forebear but which adds in-page video clips. Range Rover is the exclusive advertiser, Media Week said. The Economist took its annual high-end glossy Intelligent Life quarterly in September, with an accompanying website offering taster PDFs and a background blog. Similarly, Monocle was launched in March by former Wallpaper* publisher Tyler Brulee, the debuts precipitated by increasing ad budgets at luxury goods makers.