This is just terrible. User-generated ads were a dubious proposition from the start, but if you’ve ever needed a reason to doubt them, this video is your best reason yet. As long as it’s clear that in this context “best” means “worst.” Worst worst worst.
“Axe teamed up with David Spade and people just like you to create The World’s Dirtiest Film. We shot some of our footage, and you submitted the rest. Now it has all come together in a film so dirty, you’ll beg for a shower.”
For the record, we don’t think all UGC is worthless, as BusinessWeek surmised yesterday. Rather, we’re inspired by Yuri Baranovsky of Break a Leg:
“Just because we have an easily accessible place to showcase our talent doesn’t mean we should focus on making EVERYTHING cheap, easy and viral. If I wanted that, I’d get syphillis already.”
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