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Stealthy Red Lasso Raises $6.5 Million for Online Video

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Red Lasso, a stealth-mode startup offering broadcasters a platform for online video distribution, has raised $6.5 million from Anthem Capital, Osage Ventures, the Guggenheim Opportunity Fund and Pat Croce (formerly of the Philadelphia 76ers), according to VideoNuze. The company is trying to sell itself as an anti-YouTube, a site where broadcasters can maintain tight control over their content. As part of the service, users can easily search for and clip segments, which can then be embedded onto third party sites, just like any other video sharing service. By positioning itself as primarily a service for broadcasters, the company is in a similar league as Voxant, which raised $10.5 million last year.