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Indiagames To Distribute GLU Mobile Content In India; Sets Up E-Sports Council

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Indiagames will be the exclusive distributor in India for content from NASDAQ listed game developer Glu Mobile. This includes games, ringtones, wallpapers related to Age of Empires III Mobile, Brian Lara’s Cricket 2008, Kasparov Chess, Looney Tunes, Zuma, Atari Legends 3, Pong, Asteroids Deluxe, among others. Indiagames has distribution agreements with content providers like Electronic Arts, (NSDQ: ERTS) I-Play, Warner Bros, THQ (NSDQ: THQI) Wireless, among others. That said, a few mobile game publishers had recently acknowledged that their operations they wouldn’t be viable if focused on India alone.

Indiagames had also recently set up a governing body for gaming, called the E-Sports Council of India (ESC-I), headquartered in Mumbai, with local chapters in Hyderabad (ESC-H), Kolkatta (ESC-K), Chennai (ESC-C), Bangalore (ESC-B) and Delhi (ESC-D). The council intends to introduce scholarships for gamers, and organize tournaments like World Cyber Games (WCG), WCG Asia, GoD League and the Indo-Pak Cup, among others.

3 Responses to “Indiagames To Distribute GLU Mobile Content In India; Sets Up E-Sports Council”

  1. Sure Vijay. There's not much of a basis for comparison since they operate in different segments of the gaming industry. Zapak aggregates and publishes casual games, and has plans to launch a massively multiplayer online game (MMOG). As far as I know they aren't developing any games, but sister co Jump Games might be developing games for them. Zapak is better compared with Games2Win than Indiagames. Neither do mobile games.

    Indiagames develops, aggregates and publishes mobile games. They also have a subscriber service called Games on demand (GoD), for which they've tied up with broadband operators and cybercafes, for a revenue share. To this closed ecosystem, they serve PC games, mobile games, casual games and MMOGs. They also organize tournaments, which I've written about.

    There's an overlap in case of MMOGs and casual games, though GoD is broadband operator dependent, while Zapak's MMOGs and casual games can be accessed by anyone.