A very long and good cover story in the latest issue of LA Weekly, on the new breed of talent agents repping online talent…it primarily profiles the agents within UTA Online, the online division of UTA, which has clients such as Ask a Ninja, TuFux (makers of Obama Girl video), CollegeHumor.com, Smashface Productions and many others.
The reinvention of the suit: “How do you marry the glam, shark-infested, image-conscious, schmoozing world of the Tinseltown talent agent with the world of Internet geeks, dorks and nerds? Truth be told, those distinctions are fast becoming outmoded. One is just as savvy as the other about those respective worlds: In the messy playing field that is the Internet, neither party can afford to regard the other with disdain. Convergence applies not only to the fusion of all forms of entertainment — television, music, print, film, online video — but to the people and desires driving those technologies. Genres, in every sense of the word, are merging.”
There’s also a good bit in the story about three emerging models for monetizing online video shows…
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