NYTCO Finds October Ad Revs Relatively Flat; Online Up 19 Percent; About Group Gains 45.8 Percent

Following strong September and Q3 numbers, The New York Times (NYSE: NYT) Company’s October figures were a bit more mixed. While revenues from continuing operations were up a slight 1 percent over October 2006, ad revs slipped 0.7 percent. Some highlights:

News Media Group: Ad revenues dropped 2.4 percent, due mainly to weaker classified advertising. But thanks to stronger national ad revenues and gains in print and online ads, that category rose 6.6 percent. Internet advertising revenues included in the group rose 19 percent in October as both display and classified advertising grew.

About Group: Ad revenues rose 45.8 percent, thanks to increases in both display and CPC ads. Display ad growth stemmed primarily from strength in the technology, internet and financial services categories. The company has previously noted how the additions of ConsumerSearch and UCompare, which were both acquired last spring, has boosted ad revenues for About. Without those two units, ad revenues increased 36.6 percent in the month. Release

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