Analysts Agree — Advertising Is The Way To Monetize Mobile Content

AFP has an article arguing that advertising will be the key to putting content and services on mobile phones, and backed it up with a swarth of quotes from analysts and industry members. W2 Group chief executive Larry Weber said that by 2008 there would be big shifts from the $110 billion spent on TV advertising to mobile and social networks while eMarketer predicted 16 billion would be spent on advertising on mobile phones by 2011, a thousand percent increase from today. Andrew Belt of the Monitor Group and Andy Jedynak, co-chairman of the Interactive Advertising Bureau’s (IAB) mobile committee said ads would drive revenue from mobile content, and Handmark founder Douglas Edwards said all mass-media is financed by advertising so it was inevitiable mobile content and services would follow suit.

Comments have been disabled for this post