Blog Post Makes Deal With 11 Newspaper Chains To Carry Real Estate Ads

Real estate site, which specializes in house price comparisons, will carry real estate listings from 11 newspaper publishers including Hearst Newspapers, Lee Enterprises, (NYSE: LEE) MediaNews Group, EW Scripps (NYSE: SSP) and MediaGeneral. Together, the companies account for 282 newspapers, among them the San Francisco Chronicle, San Jose Mercury News, the St. Louis Post-Dispatch. Local advertisers placing real estate ads at the papers will be offered the chance to put their listing and open house info on The papers will have access to Zillow content to use on their own sites. Rollout is slated to begin in the first half of 2008. No financial terms disclosed.

In his blog post about the deal, Zillow’s president Lloyd Frink said the site and the papers are talking about other content-sharing as well. Zillow claims four million monthly unique visitors and that 70 percent of them are buying or selling now, or planning to within next 12-24 months. Release.

It’s the latest in a series of moves by newspapers to work with popular online classified destinations. Several of the chains are part of the Yahoo (NSDQ: YHOO) Newspaper Consortium, which began as a way to cross-sell job listings with Yahoo HotJobs. (The Zillow press release even references the Yahoo consortium, saying “this new initiative extends the alliance of these newspaper companies to the real estate sector.”) The NYT and others are working with Most recently, several chains, including Hearst and MediaNews, floated the idea of forming their own national ad network for display ads rather than rely on partnerships with companies like Yahoo that also compete with them.

Other publishers involved in the Zillow deal include Journal Register (NYSE: JRC) Company; Morris Communications Company; Paddock Publications; Pittsburgh Tribune-Review; Times-Shamrock Communications and The Day Publishing Company.

3 Responses to “ Makes Deal With 11 Newspaper Chains To Carry Real Estate Ads”

  1. Carlos Muriel

    When any body look up the price on top of the property .I can hear the scream so loud I'piss and complaint for the same razon I complaint raight now.Zillow is priced every body house with out your permit to doit .The picture in your property is diferent ,because is and old picture.if you build a pool ,clear the land,new roof, build a new garage,expand your property, or fix your drivway in the last few year is not showing in this satelite picture and they do not have in consideration all the upgrades inside your hause ,like:Change flooring,new kitccchen,fix bath with new bathtop,complite house remodelation,etc.
    Zillow no have idea how this price on top of your property ,can afect the real value of the property.Must of the people who do know abaut real estate or do not hable the language base the creteria about Zillow"s price.
    Iam surprice how many profecional real estate people and nothing to stop Zillow keep doing this ,Must fiund a solution to this matter us soon is posible .Because I do not want to keep argument with buyers saeing that 'ACORDING WITH ZILLOW YOUR HOSE VALUE IS "They do not know that because the short sale, and forclosing, in my neighboardhood zillow low the price in almost 50% more than was before.
    Who care wwwwwwwho Iam .

  2. mnlakeplace com works with zillow we think their ite is a very nice site for residential real estate or news articles. mnlakeplace com specializes in mn lake homes-cabin rentals-resorts we have 1000s of lake homes virtual tours. mnlakeplace com is minnesota's largest selection of water front properties in minnesota. we offer daily updates and news on lake homes cabin rentals resorts and travel-vacation information.

  3. John C. Smith

    Don't see how this kind of deal gets towards justifying Zillow's valuation. (Don't remember exact last fundraising but must be upwards of mid-9 figures.)

    As a media play Zillow doesn't get to being a $1B business. Although they insist they're not, they have to start moving deeper into the transaction cycle, a la Redfin.