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VOD Starts To Pay Its Way: 4OD and Sky Anytime Add Ads

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Could TV networks’ desktop VOD platforms could soon begin paying their own way? Channel 4’s 4OD has now started running unique ads against special online commissions, C4’s new media and digital ads head Errol Baran told the Internet Advertising Bureau’s Engage conference (via Media Week), while BSkyB (NYSE: BSY) is testing ads around its Sky Anytime PC app to find the right model (also via Media Week).

On-demand director Griff Parry noted that, as a subscription-focused company, Sky would tread carefully with advertising”. Parry (via MW):