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Google 'Talks TV Production' With Idol's Fuller, But Partnership Unlikely

More highly unsubstantiated fun from the Sunday UK papers – 19 CEO Simon Fuller (he behind the Pop Idol franchise and the Spice Girls) has been talking with Google (NSDQ: GOOG) for the last year about “a big idea on a global scale” that “will change television in much the way iTunes changed the way music is disseminated”, a puffed-up anonymous source tells The Observer. The story speculates on Google creating “original content and competing with major broadcasters”, pointing to its Google Video launch last year – even though that pretty much failed.

I can’t begin to fathom how unlikely this is. Bebo and MySpace TV may be commissioning their own series, but Google’s mission is “to organise the world’s information” and most of its future plans are likely to see it remain an aggregator, rather than a producer.