Blog Post

AOL Acquires Israeli Social Search Start-Up Yedda; Second Buy In A Week

AOL (NYSE: TWX) has acquired Israeli start-up Yedda, a social search questions-and-answers service launched in 2006 with proprietary semantic matching technology. No financial terms disclosed. Founded by Avichay Nissenbaum and Yaniv Golan, Yedda will be a wholly owned subsidiary reporting to AOL SVP David Liu, who handles, community and social media. AOL will incorporate the Q&A functionality into to start.

Yedda raised $2.5 million earlier this year in a round led by Genesis Partners.

It’s AOL’s second buy in a week: the company announced an agreement to acquire contextual ad firm ad Quigo for a reported $340 million.