AOL (NYSE: TWX) has named former Tacoda CEO Dave Morgan EVP, Global Advertising Strategy, as the Time Warner subsidiary continues to reshuffle executives from the behavioral targeter since buying the company for $275 million in September and creating Platform A to house its stable of discrete ad units. This past week, AOL bought ad targeting provider Quigo for roughly $340 million.
Morgan co-founded Tacoda in 2001 and became chairman of the company in July 2006, when he handed the CEO reins to Curt Viebranz, who is now an AOL EVP and president of Platform A. In addition to helping chart AOL’s overall ad strategy, Morgan will focus on developing partnerships, both domestic and abroad. He is also charged with serving as AOL’s liaison to the ad industry at large. He will report to Ron Grant, president and COO of AOL.
Before Tacado, Morgan also founded early online ad network Real Media in 1995, which then formed with three other firms and became 24/7 Real Media in 1997. Morgan has also served as general counsel and director of New Media Ventures for the Pennsylvania Newspaper Association.
Rafat adds: Dave is here in Monaco as well, and we will have an interview with him later.