Blog Post

ComScore Vs Radiohead: Are Download Stats A Creep, A Weirdo?

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

ComScore (NSDQ: SCOR) has been forced to defend its important metrics on Radiohead’s new pay-what-you-like album download. As we posted, stats out Monday showed 1.2 million people visited the In Rainbows site in October and 38 percent of those who downloaded In Rainbows actually paid money – an average of $6 but $2.26 when the remaining freeloaders are factored in (here’s comScore’s detail).

Warner Bros Records senior technology director Ethan Kaplan quickly savaged comScore’s methodology, which included only a “few hundred” in the study. Yesterday, Radiohead issued their own statement calling the figures “purely speculative”: “As the album could only be downloaded from the band