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With Funds, Fliqz Makes a Big Fix

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Fliqz, a company we criticized earlier this year for its me-too offering and terrible design, has emerged into a respectable player in the video services space. After taking $2.5 million in funding from Mohr Davidow, the Emeryville, Calif.-based company dropped its personal and blogging video tools in favor of white-label services.

Fliqz is now competing with VideoEgg and Brightcove in providing video tools to existing sites, trying to undercut them in pricing to go after smaller players. It’s a crowded space that also includes VMIX, vSocial, Ning, and KickApps. Fliqz is nowhere near the leader yet, but based on what we saw in March we’d have thought the company would be long gone by now.

Since relaunching and redesigning a few months ago, Fliqz has acquired some 200 sites as customers, including Major League Baseball and Major League Soccer, CEO Benjamin Wayne told NewTeeVee in a recent interview. This week the company added a self-serve option. Fliqz charges a $500, one-time fee followed by a $50 monthly fee for most of its services, which include an easily customizable player and upload platform, compatibility with a variety of advertising platforms, and innovative little features like webcam upload.

One of Fliqz’ most significant customers is Friendster, which deployed video services in less than 24 hours, according to Wayne. However, it’s only a limited offering — currently Friendster does not incorporate video uploads from its users, but only for celebrity profiles.

An example video in the MLS player is embedded below:

3 Responses to “With Funds, Fliqz Makes a Big Fix”

  1. Fliqz has simply gone from one me-too strategy to another me-too strategy.

    Whether they will be more successful at their latest strategy than their last one remains to be seen; remember they used to trumpet: “Fliqz is a community founded on the premise that you should never have to delete your video assets,” — right before abandoning that platform.

    If they abandon their new platform, and/or go under, woe to their userbase.

    The only reason they are around is because they are floating in red-ink: Let’s see the VC’s cut off the funding and have them live on revenues and see how well they do. That is the true test.

    Glad to see that you’re night buying their shtick about “Being the leader”….

    Personally given the outlandish claims and mediocre track record only the most cash poor of websites would probably give them much of a look-see, and that isn’t a monetization strategy


  2. As much as I hate seeing another “me-too” company in an overcrowded space, I absolutely love it when that company proves it is adaptive and flexible enough to transform itself for the better.

    Fliqz is now a contender. You’re right, Liz, that it stood no chance as a video-sharing site. But the video tools/services space is still up for grabs, and can be easily shaken from the extra competition.

    Good luck, guys!