Google (NSDQ: GOOG) is about to start beta testing its in-game advertising program, which will initially involve the use of pre-roll and mid-roll inserts with gaming startup Bunchball Games, GigaOm reports. That initiative is expected to start this month. The second phase is set for December. Citing unidentified sources, GigaOm says that the second part of Google’s in-game ad efforts will revolve around an ad-supported, downloadable version of the PC game Psychonauts. This version will have 30-second pre- and mid-roll video ads as well. Google’s long-awaited “AdSense for Games” foray comes after its $23 million purchase of AdScape Media in February.
LAWPRO is the leading provider of professional indemnity insurance and services to thousands of providers in the Ontario legal community. LAWPRO also…Read More
Artificial intelligence (AI) and machine learning (ML) are redefining the enterprise IT landscape, as across verticals see the potential for AI and…Read More
This venerable New York-based newspaper has provided its readers news in a balanced and objective fashion for the last 170 years. As…Read More
VP of Research Jon Collins speaks with the brilliant Saahil Panikar about digital transformation in the COVID climate, and how to apply…Read More
The fundamental underpinning of an organization is its transactions. It must do them well, with integrity and performance. Not only has transaction…Read More
The business world is in a constant state of change. It’s moving faster than ever with more elaborate legal and compliance requirements…Read More