Adknowledge, a Kansas City, MO-based behavioral targeter, has acquired the UK and Australian divisions of online ad network Media Run for an undisclosed sum. In those areas, Media Run will operate as AdKnowledge, while remaining under its original name in Italy and Asia. Overall, the company claims 3-plus billion ad impressions per month. AdKnowledge has been trying to position itself against Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) as a cheaper alternative for advertisers. As we noted last year, the company raised $48 million in funding designed to allow it to execute this kind of purchase. While this isn’t likely to catapult the company onto the level of its better known rivals, it does give AdKnowledge a presence overseas. Release
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post