For the most part, I find Apple’s marketing messages to be clever, engaging and somewhat accurate. Usually, pretty imagery accompanied by a five to eight word sentence is enough to make me drool and start fumbling around for my wallet to fork over my hard earned cash.

But then there are times where Apple’s wording misses the mark and makes me snort in disbelief (remember the “too thin” iMac banner on Apple’s site?). Such is the case with the most recent email I just received touting Leopard:


Yeah, right. After witnessing my co-worker’s MacBook Pro get totally nuked after an attempted upgrade and reading some of the horror stories on the support forums, I’d have to say that there are plenty of folks out there that would beg to differ. And I’m sure there are many who would be angered by this message (though I guess it should be noted that Apple isn’t really touching on the quality of the install, just how simple and “easy” the process is).

But in all fairness to Apple and Leopard, the majority of installs seem to have gone pretty well. Despite some discouraging stories, I’m looking forward to upgrading my machine. Well, when I have an entire day to dedicate to creating backups, deauthorizing apps and actually installing the OS that is.



Im getting a bit bored with your blog — you seem to be a real whinger…

No doubt. There’s really not a lot on this blog that you can’t find on many other Apple blogs, sans the whining. Think I’ll be on my merry.

Matt Radel

I think folks are taking this post too much to heart. I just meant to point out how some of those who have had problems might feel about this message, and as with all marketing, it should be taken with a grain of salt.

But it’s encouraging to hear so many positive stories. By the way, has anyone had any issues with CS3 not upgrading properly?

anonymous coward

MacJournals News: The Despicable MacFixIt

Enough with the OS update fear mongering, please. If you’re running potentially dangerous system hacks, then disable and uninstall them before updating or do an Archive and Install.

With all of the chicken little mass hysteria that’s been going on since 10.5 came out, you’d think people would just never upgrade their systems, or just go back to OS 9

Josh Pigford

suresh says: If you were really a Mac fan (worthy to write a blog on it) you would have installed Leopard by now…

Lets hope you’re joking. If not, this is singlehandedly the dumbest comment ever made on this blog. Seriously.


The install of Leopard was, as far as I’m concerned, painless. I did an Erase & Install, after having updated my latest bootable copy of Tiger and the whole MacBook Pro; installed Leopard, used Migration Assistant to copy over what I wanted to copy from the old backup copy and that was it. No glitch. One problem: the printer settings (had to redo all those).
And all was done in less than 4 hours.


Im getting a bit bored with your blog — you seem to be a real whinger…

If you were really a Mac fan (worthy to write a blog on it) you would have installed Leopard by now….

I think Apples marketing email is entirely accurate — just because you have some anecdotal evidence of the contrary doesn’t mean Apple’s marketing position on the installation process of Leopard is wrong..

seems like just another sensationalist story desperate for viewerships — and guess what? — it worked!


my install of leopard works almost flawless, except that when i restart it for the first time, the MemoryCell hack didn’t work well, but it was updated two days ago and it works fine again, so i have nothing to blame. I didn’t have to worry about reinstalling apps, settings transition, or whatever. the upgrade experience is very nice actually.

people with flawless upgrade won’t blame, that’s internet.


Well, I’ll add myself to the list of people who had a completely painless install. I’ve been extremely happy with Leopard. I think the problem with the recent shift to an internet full of digg-like forums and blogs is that the extremely vocal minority has started yelling so loud that you can’t see all the satisfied customers (aka. the normies).


Oh and……when did you ever see a support forum (the key is the word support) filled with posts about how wonderful the (insert process/product here) was?

Work out the percentage of support requests vs. copies sold and then write something that is meaningful……


Its marketing. What you think that they will say ‘Leopard so retarded it will take several attempts to install’

My experience so far is that it installs fine….whatever method you use. So the APE is an issue. Not Apples fault as you would of hoped that Unsanity were AD’s and had access to the Beta’s thus could check it out. Their responsibility.

Frankly you have written an oxymoron of an article with numerous caveats to cover your bum. Not news just Tabloid Blogging.

Dan Moren

I’d guess that Apple sent this out specifically to counter the horror stories about Leopard upgrades. Consider that it specifically targets existing customers (who are mostly the ones having trouble with the upgrade).

Paul Nowak

The hall of mirrors effect of the blogosphere tends to make statistically small events look bigger.

That’s not always blogosphere. That is how internet works really. People tend to write about problems, right? :)

Going back to installation process. Depending on your computer (and by that I mean CPU, disk drive and hard drive) speed installation may take 16 minutes (proven on clean macbook pro 2.33). That’s freakishly fast for 7,2GB OS I gues.

I wrote a while ago on my website (I’m Polish apple-bloger) about my “trubles” with installation. How fast it takes, what to do before and after. And to mek it work fast and avoid trubels, try this:

– backup (that’s kinda obvious :))
– remove any app that may integrate into system core (drivers to Logitech mouses especially, Candybar-like apps, Application Enhancer and few others)
– spend 20-60 minutes on actuall install
– restore (if needed) data from backup (99,9% you won’t have to)
– repair permissions (from Tiger installation DVD, because Disk Utility on Leopard DVD doesn’t work)
– hava a nice day :)

Ryan Parman

I didn’t do anything out of the ordinary. I just stuck the disc in, followed the very short, very simple instructions, and walked away. I came back an hour later and it was already done.

I’ve installed several versions of Windows and various flavors of Linux over the years. The Leopard upgrade is the closest to “practically installs itself” that I’ve ever experienced.


I’m going to add to the chorus. My Leopard install was easy and fast – easily the most painless OS upgrade installation I’ve ever done. There have obviously been problems for many users, but as Paul suggests, it is difficult to know how many users have had painless installs and how many have had problems. The hall of mirrors effect of the blogosphere tends to make statistically small events look bigger.


after doing a personal backup and a clean install the install really was as easy as putting the disk in the drive rebooting and making five mouse clicks.

I do understand people are having problems with upgrades though and that is sad.

Matthew Brown

Apple should probably have caught the problems with APE before gold-master stage, but frankly it’s the fault of Unsanity and the third parties that included APE in their products. You don’t produce dodgy hacks without making damn sure they’ll only run on OS versions they’ve been tested with. They could have done this – witness the fact that up-to-date versions of APE *did* do this.

I suspect that what might be responsible here is that the kind of people likely to be on Apple’s beta program are not likely to be running old versions of APE – they’d have the latest, if it was on their system at all.

I personally only know one person that had install difficulties, and even they did not have to do a bare-metal wipe. This is out of 30 or so systems.

Matt Hoult

This process worked fine for me on over 20 installs so far and counting (sort of). I think this is entirely accurate because barring third part software (haxies or haxies built into drivers, which Mom wouldn’t have installed anyway), or users migrated from 10.1 machines there have been very few issues anyway.

Apple has put up a few knowledge base articles, and there have been many reports of bad installs; very little of that is to do with Leopard as such, but rather people messing with their system. As such I think it’s perfectly fair to say that most people, a vast majority of people will find Apple’s advert to be completely honest and truthful.


it worked awesome for me. I put in the DVD, hit Install. My Mac Mini restarted and I clicked through 2 or 3 screens, then I left the house for 2 hours. When I got back, Leopard was booted and waiting for me. Nothing else was required from me.


“Apple isn’t really touching on the quality of the install, just how simple and “easy” the process is.”
Oh, wait! You wanted it to work? That’s gonna cost you extra

Paul Nowak

“of all” = 2 millions+ sold in first 98hs. Now it’s probably so much, that Microsoft and it’s Vista is in minority ;)

Paul Nowak

You’re making too much deal about that. If you are serious about your data, you already have it all backed up.

And – probably – you do have some spare HD. So why just use it to copy your existing OS, install 10.5 on it and see what happens?

Even if we read about 1000 nagative OS installs (possible?), it is only 0,05% of all.

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