I just don’t get this portal launching frenzy among media companies – for both NDTV Convergence and Web18. Over the past year or so, Web18 has launched EasyMF.com, cricketnext.com, compareindia.com, homeshop18.com, josh18.com, buzz18.com, indiwo.com, tech2.com, biztech2.com, indiaearnings.com, and then there’s that new horizontal that everyone is talking about in hushed tones at conferences. Sites like like Indiwo and biztech2 have lapsed into insignificance, so are they able to scale up their operations and marketing efforts to make a success of each of these portals simultaneously?
Now NDTV Convergence has planned to launch five portals – on lifestyle, Bollywood, Education, a mobile portal and a Hindi portal in the next six months, reports Indiantelevision. The mobile portal – NDTV Active – is expected to be launched on 15 November, and will include news, views, cricket, astrology, video, among other things. The Hindi portal – NDTV Khabar – is expected to be launched in two months time.