By sharing your work online you might be able to increase sales of products or premium services. You might be able to find a new job or win new clients.
If you give your work and your products away for free, however, you may cannibalize your sales. You may make people think they will always get your work for free. You may spend your time doing poorly-compensated work, leaving little time for more lucrative activities.
Adams has had “mixed results with giving away content on the Internet”:
I was the first syndicated cartoonist to offer a comic on the Internet without charge (www.dilbert.com). That gave a huge boost to the newspaper sales and licensing. The ad income was good too. Giving away the “Dilbert” comic for free continues to work well, although it cannibalizes my reprint book sales to some extent, and a fast-growing percentage of readers bypass the online ads with widgets, unauthorized RSS feeds and other workarounds.
Adams also found that when he made one of his older books available as a free download, some fans then expected his newer books to be free too. He says, “I inadvertently set the market value for my work at zero. Oops.”
And his blogging hasn’t exactly been a lucrative use of time. “I spend about a third of my workday blogging. Thanks to the miracle of online advertising, that increases my income by 1%,” he jokes.
If you do want to experiment with giving away your work in order to make money, there are a bunch of ways to do it:
- Web designers can share website templates, showing their style and expertise. People looking for custom designs may then approach them with work.
- Software developers can contribute bug fixes or new features to open source projects, raising their profile in the community and finding new employment or contract opportunities.
- Attorneys can share free legal advice on sites like LawGuru, attracting new paying clients in their area of specialty.
- Book publishers can make portions of books available for download, hoping to create buzz and sales of the print book.
- Writers can start blogs, of course, and earn money through advertising, by attracting freelance writing clients, or selling premium content like PDF handbooks.
Have you tried giving work away for free in order to make money? Share your stories and tips here.