eBay (NSDQ: EBAY) India, the online auction and shopping site is based on a commission model for products sold on the site, has opened up its Web site to graphical ads from advertisers. [via agencyfaqs]
Apparently, the company has been testing display ads on the site since July. It already has brands such as Nokia, Motorola, Dell, Reliance Communications and John Players advertising on it. The advertising options include banner ads on home, and search and category pages. Advertisers can sponsor certain categories, have their own micro-sites or eBay Shops.
Looks like commissions from the largely fixed price sales in India are not adding to the bottomline and are forcing eBay to resort to advertising revenues. Internationally, eBay has a partnership with Yahoo! (NSDQ: YHOO) to sell its display ads but there is no such exclusive deal as yet in India.