Blog Post

eBay India Opens Doors To Graphic Ads. Are commissions slipping?

eBay (NSDQ: EBAY) India, the online auction and shopping site is based on a commission model for products sold on the site, has opened up its Web site to graphical ads from advertisers. [via agencyfaqs]

Apparently, the company has been testing display ads on the site since July. It already has brands such as Nokia, Motorola, Dell, Reliance Communications and John Players advertising on it. The advertising options include banner ads on home, and search and category pages. Advertisers can sponsor certain categories, have their own micro-sites or eBay Shops.

Looks like commissions from the largely fixed price sales in India are not adding to the bottomline and are forcing eBay to resort to advertising revenues. Internationally, eBay has a partnership with Yahoo! (NSDQ: YHOO) to sell its display ads but there is no such exclusive deal as yet in India.

2 Responses to “eBay India Opens Doors To Graphic Ads. Are commissions slipping?”

  1. Hey, can we please be positive about things. This move opens fantastic opportunity for various products to be advertised to just right audience that too in their final stage of purchase cycle.

  2. i have been closely watching ebay's moves, recently they have put in fees for listing, increased paisapay charges ( payment gateway ), added service tax on paisapay charges, and this is not a new one ..

    might be, they are in short of funds .. or it's time to collect the money invested by their parent company ..