Another not-so-positive survey has come out on the mobile TV market, underscoring how far it has to go to reach a critical mass. Only one percent of mobile users have tried it out in the last 12 months, and only three percent plan to use it in the next year reports Cellular News. It’s not detailed in the story, but Continental Research‘s mobile report covers the UK so I assume that’s what these figures refer to. The survey also asked users about their favored charging models: 53 percent didn’t have an opinion, with 27 percent, the highest number voicing any preference at all, saying they would prefer it to be advertising-funded but free of charge. The report concludes that because there was such low consumer interest in mobile TV, providers were unlikely to make much money from services in the immediate future. However, it also raises questions about the consistancy of a 3G signal, suggesting that it focused on the 3G services available today rather than any broadcast services which may be launched. In terms of content: “[The] most popular type of content was news (mentioned by 53 percent), then music videos (47 percent), followed by comedies (38 percent). The types of programming of least interest to mobile owners were soap operas (19 percent). Potential users were also asked if they would be interested in very short dramas (of around 3-5 minutes) that would be made especially for mobile phones, and just 16 percent said they would be. However, this low score would have been influenced by the fact that it is a new form of programming that users would not be familiar with.”
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