The National Readership Survey has found that Sunday newspaper readers spend an average 70 minutes with their pile of dead tree. The FT.com paints this as evidence “the Sunday newspaper is in better shape than circulation numbers alone would suggest” amid the digital maelstrom because daily papers only command 40 minutes of readers’ attention a day. But it’s precisely because they are two different measurements that the NRS data fails to paint the whole picture. Sunday circulation fell 2.4 percent year-on-year according to the ABC, against a smaller 1.5 percent decline for dailies. NRS MD Roger Pratt says Sundays “are still delivering enviable levels of engagement with their readers” but that’s just because people have more time on a Sunday – if there are fewer readers engaging, how much does the engagement metric matter at all?
LAWPRO is the leading provider of professional indemnity insurance and services to thousands of providers in the Ontario legal community. LAWPRO also…Read More
Artificial intelligence (AI) and machine learning (ML) are redefining the enterprise IT landscape, as across verticals see the potential for AI and…Read More
This venerable New York-based newspaper has provided its readers news in a balanced and objective fashion for the last 170 years. As…Read More
VP of Research Jon Collins speaks with the brilliant Saahil Panikar about digital transformation in the COVID climate, and how to apply…Read More
The fundamental underpinning of an organization is its transactions. It must do them well, with integrity and performance. Not only has transaction…Read More
The business world is in a constant state of change. It’s moving faster than ever with more elaborate legal and compliance requirements…Read More