Facebook has been sending select advertising executives a cryptic invitation to an event on Nov. 6, during which the company promises to “unveil a new way of advertising online.” An AdAge piece cites unnamed sources who say that the event will detail how Facebook will target ads to its members even when they’re not on the site. The ad targeting will be based on personal information users have willingly shared with the social net.
Late last month, Facebook trademarked the term “SocialAds.” Citing Facebook’s trademark filing, AdAge said the term is identified as “advertising and information distribution services, namely, providing advertising space via the global computer network [and] promoting the goods and services of others over the internet.” According to the filing, the trademark concept’s first use was Sept. 20.
One unnamed source who spoke to AdAge about Facebook’s plans said the company views SocialAds as a way to challenge Google’s ad targeting services. Still, Google (NSDQ: GOOG) targets users with ads based on their searches, a different proposition than targeting consumers’ online behavior based on a set of self-conscious – sometimes even deceptive – descriptions.