Ah, The Numbers: Twist Anyway You Want


A NYT piece focuses on the continued use of audience sampling via panels by NetRatings and ComScore (NSDQ: SCOR), and its variance from server logs, an age-old debate. Among the major disputes the Times catalogs:

— CondeNast



I get different numbers if I check my log files with 2 different programs – so no wonder if these numbers differ that much.


I would guess that if Conde Nast revealed what % of their 'visitors' to Style.com were on the site for less then 5 seconds, they would get a lot closer to the ComScore or Net Ratings numbers. ComScore and Net Ratings are both definitely low, they don't measure enough places where people logon, but internal site metrics which include visits of less then 5 seconds are also a problem.

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