SanDisk Launches TakeTV USB Drive; Connects To TV To Play Online Video

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SanDisk, the memory maker, has made a curious but an interestingly simple move: it is launching an online video service and a USB flash drive that can carry videos downloaded on a PC for playback on TVs. The Sansa TakeTV video player is a mix of an oversized USB drive, remote control and a small dock that connects to a TV, and it has an accompanying video service, Fanfare, reports AP.

After the users download video from the service, or any other online video including in DivX (NSDQ: DIVX) and Xvid format, they can then connect it to the TV-connected dock, and a simple menu appears on the TV to scroll through the files for playback.

TakeTV player is $99.99 for a 4 GB model and $149.99 for an 8GB model that can hold up to 10 hours of video. Fanfare offers premium TV shows for $1.99 per download…it plans to add ad-supported in the future. Fanfare’s catalog at launch is small, with about 85 titles, from CBS, Showtime, TVGuide and others.

BW: SanDisk (NSDQ: SNDK) CEO Eli Harari says launching Fanfare has less to do with attacking Apple (NSDQ: AAPL) in a potentially tender spot than about establishing a toehold in an incipient market.

Some pics of the device are here on Engadget.

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In the future, this is how we'll all be getting our video.

Broadcast programs available online and programs made specifically for online delivery are just in their infancy. Similar to the way cable-tv was 25-30 years ago.

Only I think online content and delivery will mature and penetrate a lot faster than cable did – since the mode of delivery (the Internet) is already a lot deeper in place than cable was.

This is all a good thing.

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