@ CTIA: Billboard: 'After the iPhone,' Menus Get Flashy

While there’s not been a lot of talk about mobile entertainment and content on the iPhone at the Billboard Mobile Entertainment Live event, there has been a lot of talk about the post-iPhone landscape. Much of the discussion has focused on the reaction by other handset vendors, and how they’re changing their devices’ user interfaces. Mike Wehrs, the VP of evangelism at Nuance (makers of T9 predictive text and voice-recognition software) used the After the iPhone panel as an opportunity to plug his company’s latest UI ideas, which appear to be all sorts of animated and graphical menus, ostensibly to better highlight content and other data services and features.

On DRM: Locked-down content is living on borrowed time, Wehrs said, because of the backlash against the limitations on content from users. Consumers don’t want their content to be tied to a particular device, and that doesn’t mean having content that works from one handset to another. Convergence is dictating that more and more content is being shared among different types of devices, and users don’t want to have to deal with the hassles of incompatibility.

On search and storage: While for many people, “mobile search” means online services, mobile devices’ ever-increasing amounts of storage means consumers will carry around more and more content, making on-device search and sorting increasingly important.

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