While mobile advertising is growing strongly, apparently most advertisers are sticking with the familiar names they know from the web rather than the new start-ups targeting mobile. “Advertisers are buying up space on TWC, ESPN and other high-profile wireless Web sites, but lesser-known sites are still awash in excess inventory–even if those sites are wildly popular among young mobile users. AirG, for instance, recently surpassed the 20 million-customer mark, delivering its social networking offering in 10 languages and across more than 100 mobile operators. But despite the attractive demographics of its user base, the Vancouver, British Columbia-based startup is struggling to sell more than 10 percent of its ad space…
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