Round-Up: 1M For 3UK's Ad-Supported Video; Socialight; Nostalgic Minisodes


Three: One million customers have registered for the UK mobile operator’s ad-supported video service in its first six months of operation, it claims. This equates to roughly one-quarter of its subscriber base. The service, which features short video clips of comedy, news, animation, film and the like, was developed with Rhythm NewMedia. It uses pre- and post-roll advertising; companies that have signed up include Microsoft, Cisco, Intel, Unilever and Nivea. release

Socialight:The local search/social networking site is extending its mobile presence into London. Users will be able to text search terms to a short code on their mobiles and will receive back user-generated information pertinent to that term, within the vicinity of the searcher. Athough theoretically people can enter their anecdotal information about any place anywhere in the world, the London launch will mean that Socialight will ramp up the amount of content for the city. Given the amount of companies trying to carve out a place in the local, mobile search market — including the heavy hitters like Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) — it will be worth seeing if this startup can get enough critical mass to survive. London searches are free for a trial period.

— Sony (NYSE: SNE) Pictures Television is converting 18 vintage series into minisodes, 150 4-6 minutes segments edited from their original length. As NYT indicates, do the broadcasters really want to get people used to the idea that there is about 5 minutes of good material in a 25 minute show? The shows include Bewitched, I dream of Jeannie, Charlie

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