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BBC.com Ads Get Go-Ahead, Starting Next Month

BBC.com Start Accepting Ads; MockupIt may have got lost in news of job cuts but the BBC Trust has approved the proposal to launch BBC.com with advertising support, global news director Richard Sambrook revealed. A first phase in November will see ads added to high-traffic pages, before ads are rolled out more widely later. Here’s the mock-up.

The site, from the commercial overseas wing BBC Worldwide and from Sambrook’s division, will not show ads to UK visitors, who will likely have paid license fees for their BBC content. The existing site currently gets 40 million non-UK users a month. Worldwide will now take on the £4 million per year the international site was getting from the Foreign & Commonwealth Office while the BBC World TV channel will get some payback for contributing its editorial resources.

BBC Worldwide CEO John Smith called it “a key step in delivering our strategy of growing our online revenues to 10% of revenues and building a portfolio of direct to consumer business” (via release). Sambrook: “Advertising seems to be the obvious way for them to contribute to the costs of the site … BBC World TV news has been a commercial channel since its launch 16 years ago … We will not be offering highly intrusive advertising and are taking significant steps to manage any potential conflict of interest between advertisers and editorial content.” Sambrook said earlier tests had shown users “did not express a strong objection”. Portions of BBC Worldwide revenue are reinvested in to domestic public service production.

3 Responses to “BBC.com Ads Get Go-Ahead, Starting Next Month”

  1. Mainly about Civil Rights Act of 1964.,and why none of you still haven't stood up to each other's racism,in the pass 39yrs.of this blatant eluding of fundamental rights of liberties in the pursue of happiness,never happened,for the selling out of all Black nations of peoples,by a hand few of light-skinned negrids in 1968.,and the killings of Malcilm and King Jr.,so don't be another generation,hiding the truth from your children and I'm,Eddie,is here to make sure none of you get away with the atrocities already caused,and no one to tell you older whites for coloreds selling out for not implementing the ACT fully,so here we are today,with Bubba Hill runnign for a spot she should of been VP currently,if she's only lidtened to Eddie prior their Oval reign of terror,having no CIVIL RIGHTS,for her to be on Cracker Hill and no CIVICS today,means that theirs fraud going on,and she's so opt at getting a spot that's actually too hot,cause by Eddie's rules they should of played when they were in the Oval,and didn't and that's The CIVIL RIGHTS ACT of 1964.,you and all of your families are GUILTY as charged,for waging a war and everybody's quitting,so why not Bubba Hill,for voting in a war anyway,and not having any children to care about getting killed along with many of the other rednecks who's freaking time is down and needs to pay for the money's stolen and for every year they've been in WDC over the first 6yr.term limit,that's the LAW,and none will get away with the CRIMES they've caused for voter's fraud for cimng back with the states having no Secret Ballots,for the states having no CIVIL RIGHTS is what all of you must pay for and why not now while the going is good,and depression for the Depressors,do write Eddie at P.O.Box 6301,Alexandria,Va.22036.,and get a copy of your CIVIL RIGHTS ACT of 1964,and many other poetry and poems,of I Party,named LOBBYSHIP,do free yourselves at last,it's the first thing Martin would want from you!

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